Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential fashion houses on earth. Its world-wide accomplishment was not developed by means of standard promoting or mainstream tendencies, but by way of a bold philosophy: obstacle the norm, split conventions, and Allow originality speak louder than popularity. This unconventional solution turned the inspiration for CDG’s globally enlargement.
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CDG attained Worldwide awareness by presenting clothes that turned down common Tips of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world manner editors and purchasers early from the nineteen eighties.
This international visibility strengthened the CDG Hoodie title and captivated faithful prospects from each and every corner of the earth.
The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media protection juxtaposed illustrations or photos of the gathering with images taken at Auschwitz concentration camp, and also the controversy acquired Global coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").
The 2006 autumn/winter selection handled the principle in the persona,[15] the various ways to current one particular's self to the entire world. Fusing tailor-made menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was Yet another collection that combined the feminine with the masculine.
CDG crafted a strong distribution method by positioning its merchandise in best luxurious suppliers like Dover Street Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the brand use of elite clients globally though preserving its artistic integrity.
In 2017, the company introduced a new fragrance, Concrete, and marked its launch in the US that has a dinner curated because of the artist and chef, Laila Gohar.
Every retail store was created as an inventive space, boosting CDG Hoodie's reputation for innovation and giving purchasers an immersive retail expertise.
While using the rise of internet shopping, CDG expanded its arrive at by providing collections by Formal and partnered e-commerce platforms. Social media and trend communities served distribute the brand’s identification, building pieces similar to the PLAY Heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned Just about the most identified sneaker collaborations on the globe, helping CDG achieve world-wide mainstream visibility when being true to its edgy creativity.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, usually far more like art installations than trend displays acquired around the globe media protection, reinforcing the model's status for groundbreaking creativeness.
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The company also provides a line of agendered fragrances, the vast majority of which might be unconventional on this planet of perfume and aligned With all the designs of its clothes.[6]